‘MADE FOR FANS’ LIVE EVENT, N.Y.C. JULY 16TH
‘MADE FOR FANS’ LIVE EVENT, N.Y.C. JULY 16TH
We build a brand’s system of influence by creating real-world actions designed for fan participation and advocacy. By deeply understanding your brand, your fans, and what inspires real-world participation, we create the foundation for robust brand influence.
Brand Action × Fan-led social proof × Amplification = Brand momentum.
Insights & brand opportunity
Ideas that earn fan participation & advocacy
Earned, owned, paid, partnerships
Our strategy phase identifies not only what a brand should do, but also who to create the Brand Action - and Amplification - with.
Founder, Integrated Lead
Previously led integrated teams across portfolio of brands at Wieden+Kennedy and Droga5, including Nike, Under Armour, Diet Coke, Mailchimp. Managing Director, Apple/ Media Arts Lab. Head of marketing & brand strategy, Vista and Bose.His work has earned a Cannes Titanium, 4 x Cannes Grand Prixs, 2 x Brand of the Year, 1 x Agency of the Decade.
Strategy lead
Deep experience in positioning and brand platforms, driven by audience and cultural insights. He has unlocked growth and creative impact across Apple, Nike, BMW’s MINI, Amazon, Sony, Unilever, Walmart, and Lego. Former Chair of the 4As Strategy Committee and Effie Finals Judge, his work has earned multiple One Shows, Clios, Effies. The 4As named him ‘100 Shaping the Future of US advertising’.
We collaborate with a select community of experienced practitioners and boutique studios who share our vision for fan led brand growth. This enables us to augment the core team with the right partners, specific to the strategic needs of the category, the brand and its fans. No executional bias, no unnecessary layers.
We’re building a community of experienced practitioners in fan strategy, brand actions and cultural amplification.
To learn more about collaborating together, email us at hello@peopleinthewild.com
We’ve spent two decades shaping experience-led fan engagement for major sports brands, helping technology brands use their products as a canvas for cultural contribution, along with success across a range of other categories.
People In The Wild is the natural evolution of that work—combining strategy, brand action, and cultural amplification into a refined model that leads with doing things for fans as the catalyst for modern brand momentum.
Past case studies below, available upon request. New case studies in development.
